Linktree: 2 cons 1 pro
What is Linktree?
#TBT to ‘08 with 2 cons, 1 pro of Linktree.
In its simplest form, Linktree is a landing page.
It displays all your digital links on one page so people can find everything you have to offer easily. It’s used by corporate professionals, freelancers, influencers, and companies alike.
Over the past few years, as Linktree grew in popularity, competitors began emerging. No one has just one profile anymore or uses just one social media platform. I think we can all agree: this type of digital aggregation is beneficial. But is Linktree the one who is worthy of displaying all of your information?
Pro: Integration
This is where Linktree wins. The amount of integrations Linktree is able to offer is quite impressive. They have an entire marketplace where you can choose other services to add to your landing page, apart from your links.
You can showcase your NFT collection, set up a fundraiser, or collect funds with things Tip Jar or GoFundMe, or even display products from your website. If you have a specific use case that fits within the objectives available on their marketplace, I’d say Linktree is a great option for you.
Con: Reduces your site traffic
Linktree is a glorified landing page that is optimized for mobile. You can design a page on Squarespace or WordPress to display hyperlinks in the exact same way,
Every time someone is directed from one of your social profiles to Linktree, that “click” or traffic goes to Linktree’s website. If you have a website or storefront you're trying to grow, you should take this into consideration.
The more site traffic, the better your website's organic rank. Attempting to move someone off a social platform to Linktree, then to your website will inevitably dilute traffic! There are tons of articles out there on how to make a Linktree-looking landing page on web-building platforms so you can have the same type of display, but on your own domain.
Note: You can report on your Linktree’s analytics if you need to for, let's say, a deck or partnerships… but that’s not helpful if you’re trying to build your domain authority.
Con: It costs money
Linktree does have a basic free plan, but once you attempt customization or marketplace integration, a subscription is needed. It’s not terribly expensive, but subscriptions add up. If you’re already paying for a website, this could be a redundant cost.
So should I use Linktree?
Not sure if Linktree is right for you?
These are the two questions to ask yourself:
Are you trying to grow website traffic?
If the answer is yes, I’d say build a look-a-like on your own domain.
Does adding one of Linktree’s marketplace integrations increase your revenue?
If so, it might just be worth it.
Let me know when you end up doing it!
